Journal of Fashion Business (패션비즈니스)

The Korean Society of Fashion Business (한국패션비즈니스학회)
권호 표지
DOI QR코드

DOI QR Code

The effects of Talent Types and Appearance Affect Perception on Clothing Consumption Values

재능유형, 외모효능인식이 의복소비가치에 미치는 영향

  • Koo, In-Sook (Dept. of Consumer Life Information, College of Human Ecology, Chung Nam National University)
  • 구인숙 (충남대학교 생활과학대학 소비자생활정보학과)
  • Received : 2012.06.11
  • Accepted : 2012.07.27
  • Published : 2012.09.30
Download PDF
⟨ Previous Next ⟩

Abstract

This study aims to examine the effects of talent types and appearance affect perception on the clothing consumption values in 367 adults(female and male). The present study is the first to consider both talent types and the appearance affect perception on the clothing consumption values correlates to appearance management behaviour. As a results, the talent type of 367 respondents was mean=3.324. The highest talent of 367 respondents was interpersonal talent, the lowest talent was logical-mathematical talent among 8 talent types. The effects of 8 talent types on 5 clothing consumption values were significant on the regression analysis, specifically the results showed that the effects of linguistic, musical, interpersonal and intrapersonal talents among 8 talent factors on the clothing consumption value were significant. Regression results showed that if the practical and the inner-directed appearance affect perception factors among 3 appearance affect perception factors increase by one standard deviation, the social, political, aesthetic, and emotional clothing consumption values increase by each standardized efficient ${\beta}$. The effects of 8 demographic factors on 5 clothing consumption values were significant on the regression analysis, specially, occupation, monthly clothing allowance, income, and sex variables were significant, the results revealed that if the occupation factor(specialist and administrator) increases by one standard deviation, the social, political, aesthetic, and emotional clothing consumption values increase by each standardized efficient ${\beta}$. Finally, this study suggests that the 3 independent variables(talent types, appearance affect perception factors, and demographic factors) were predictors related to clothing consumption values. The higher the score, it was concluded that the independent variables were more active in clothing consumption behaviour.

Keywords

References

  1. Jennifer J. Muehlenkamp, Jenny D. Swanson, and Amy M. Brausch (2005), "Self-objectification, risk taking, and self-harm in college women". Psychology of Women Quarterly, 29, pp.24-32. https://doi.org/10.1111/j.1471-6402.2005.00164.x
  2. Caroline Davis, Michelle Dionne, Barbara Shuster(2001), "Physical and psychological correlates of appearance orientation", Personality and Individual Differences, 30, pp.21-30. https://doi.org/10.1016/S0191-8869(00)00006-4
  3. Nancy A. Rudd, Sharron J. Lennon(2000), " Body image and appearance- management behaviors in college women", Clothing and Textiles Research Journal, 18(3), pp.152-162. https://doi.org/10.1177/0887302X0001800304
  4. Nancy A. Rudd . Sharron J. Lennon(2001), "Body Image : Linking Aesthetics and Social Psychology of Appearance", Clothing and Textiles Research Journal, 19(3), pp.120-133. https://doi.org/10.1177/0887302X0101900303
  5. Jaeha Lee and Kim K. P. Johnson(2009), "Factors Related to Engagement in Risky Appearrance Management Behavior", Clothing and Textiles Research Journal, 27(3), pp.163-178. https://doi.org/10.1177/0887302X08327200
  6. Tricia Widner Johnson and Sally K. Francis, Lesile Davis Burns(2007), "Appearrance Management Behavior and the Five Factor Model of Personality ", Clothing and Textiles Research Journal, 25(3), pp.230-243. https://doi.org/10.1177/0887302X07302982
  7. Kaiser, S. B.(1998). The social psychology of clothing : Symbolic appearances in context (2nd ed., rev.). New York : Fairchild Publications, pp.145-157.
  8. Bandura, Albert(1997), "Self efficacy: Toward a unifying theory of behavioral Change", Psychological Review, 84(2), pp.191-215.
  9. Albert Bandura, 박영신. 김의철옮김(2001), 자기효능감과 삶의 질, 교육과학사, pp.11-67.
  10. 임숙자 外(2009), 현대의상사회심리학, 수학사, pp.78-81.
  11. 김선희, 임숙자.(2001). "의복소비가치에 대한 질적 연구", 한국의류학회지, 25(9), pp.1621-1632.
  12. 김해정(2008), "자기애 성향에 따른 외모관여도 및 의복소비가치에 관한 연구", 이화여자대학교 박사학위논문.
  13. 이민정(2004), "의복소비가치에 따른 소비자 유형 분류와 패션 선호도". 상명대학교 대학원 석사학위 논문.
  14. 이미아(2005), "독신여성의 독립주의 성향이 소비가치와 의복구매행동에 미치는 영향". 서울대학교 석사학위 논문.
  15. 조현주(2004), "학생의 과학재능 및 흥미에 대한 학생본인, 학부모, 교사의 인식 비교연구", 부산대학교 석사학위논문.
  16. 천직발견연구소(2012), http://cnu.mydreamjob.co.kr.
  17. Koo, Insook(2012), "The Effects of the Talent Types on Purchasing Behavior of Beauty-Service products", Journal of fashion business, 16(3), pp.45-62. https://doi.org/10.12940/jfb.2012.16.3.045
  18. Ann Marie Fiore .Patricia Anne Kille(1997), Understanding Aesthetics for the Merchandising and Design Professional, Fairchild Publications : New York, pp.79-101.
  19. Veena Chattaraman, Nancy Ann Rudd(2006), "Preferences For Aesthetic Attributes in Clothing as a Function of Body Image, Body Cathexis and Body Size", Clothing & Textile Research Journal, 24(1), pp.46-62. https://doi.org/10.1177/0887302X0602400104
  20. Chowdhary, Usha(1988), "Self-Esteem, Age Identification, and Media Exposure of the Elderly and their Relationship to Fashionability". Clothing and Textiles Research Journal, 7(1), pp.23-30. https://doi.org/10.1177/0887302X8800700105
  21. Jennifer L. Muth and Thomasf. Cash(1997), "Body-Image Attitudes : What Difference Does Gender Make?", Journal of Applied Social Psychology, 1997, 27(16), pp.1438-1452. https://doi.org/10.1111/j.1559-1816.1997.tb01607.x
  22. Jaechee Jung, Sharron J. Lennon, Nancy A. Rudd(2001), "Self-Schema or Self-Discrepancy? Which Best Explains Body Image?", Clothing and Textiles Research Journal, 19(4), pp.171-184. https://doi.org/10.1177/0887302X0101900403
  23. 유희(2010), "직장인의 프로페셔널 이미지와 전략적 외모관리". 가톨릭대학교, 박사학위논문.
  24. 임경복(2005). "여성소비자의 의복소비가치와 관여도에 관한 연구-대도시와 중소도시 거주자의 비교분석-". 한국의류학회지, 29(1), pp. 68-78.
  25. Ann Marie Fiore (2010), Understanding Aesthetics for the Merchandising and Design Professional, Fairchild Publications : New York, pp.101-117.

Cited by

  1. A Study on the Relationship Between the Cognition of Appearance Effectiveness, Ideal Appearance Behavior and Clothing Image Preference for Chinese Females in Their 20-30s vol.17, pp.5, 2013, https://doi.org/10.12940/jfb.2013.17.5.165