한국의상디자인학회지 (Journal of the Korea Fashion and Costume Design Association)
- 제14권2호
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- Pages.33-47
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- 2012
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- 1229-7240(pISSN)
남녀대학생의 자기효능감이 외모관리행동에 미치는 영향
The Effect of Self-Efficacy on Appearance Management Behavior of Male and Female College Students
- Kim, Hyun-Jeoung (Dept. of Clothing, Sungshin Women's University) ;
- Lee, Myoung-Hee (Dept. of Clothing, Sungshin Women's University)
- 투고 : 2012.01.04
- 심사 : 2012.04.26
- 발행 : 2012.06.30
초록
The purposes of this study were to investigate the differences of self-efficacy and appearance management behavior according to demographic variables, to disclose the relationship between self-efficacy and appearance management behavior, and to examine the characteristics that affect appearance management behavior of male and female college students. The research method was a survey method using a questionnaire. The subjects were 632 college students (male: 302, female: 330) living in Seoul area. Statistical analysis methods were factor analysis, Cronbach's