Effects of Advertising according to the Altering Color Coordinates of the Outdoor Billboards a Inorganic Powder EL Lamp That was made by Screen Printing Technique

스크린 인쇄 기법에 의해 제작된 옥외 광고용 분산형 무기 EL 램프의 색좌표 변화와 광고 효과

  • 문길환 (중부대학원 인쇄공학과) ;
  • 이광숙 (중부대학교 광고홍보학과)
  • Received : 2012.04.20
  • Accepted : 2012.05.18
  • Published : 2012.06.01

Abstract

The inorganic powder EL lamp was made by screen printing technique with a phosphor ink and a dielectric ink. Value of color coordinates X and Y increased under the condition of supplying driving power to the inorganic powder EL lamp and changing voltage with constant frequency. When frequency was changed under the constant voltage, value of color coordinates X and Y were decreased with increasing frequency. However, level of change of color coordinates X was different from color coordinates Y. When voltage was increased under constant frequency, changing degree of color coordinates X and Y shows similarity. But under the constant voltage with changing frequency, color coordinates X and Y were differently changed that degree of change of color coordinates Y showed five times more than that of color coordinates X. As increasing thickness of phosphor ink and dielectric ink, level of voltage and frequency, color coordinates X and Y were slightly changed. According to the thickness of phosphor ink and dielectric ink, and level of voltage and frequency, color coordinate of color light was changed. Frequency was most important element influencing on the change of color coordinate.

Keywords

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