Korea Journal of Hospital Management (한국병원경영학회지)

Korean Society of Hospital Management (한국병원경영학회)
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Customers' Awareness about Corporate Social Responsibility Activities of Hospital

병원의 사회적 책임활동에 대한 의료소비자의 인식

  • Lee, Hyun Sook (Department of Health Administration Wonju Campus Yonsei University) ;
  • Jin, Ki Nam (Department of Health Administration Wonju Campus Yonsei University) ;
  • Kim, Jinjoo (Department of Health Administration Wonju Campus Yonsei University)
  • 이현숙 (연세대학교 원주캠퍼스 보건과학대학 보건행정학과) ;
  • 진기남 (연세대학교 원주캠퍼스 보건과학대학 보건행정학과) ;
  • 김진주 (연세대학교 원주캠퍼스 보건과학대학 보건행정학과)
  • Received : 2012.11.10
  • Accepted : 2012.12.20
  • Published : 2012.12.30
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Abstract

The purpose of this study is to discover the influence of customer's awareness toward corporate social responsibility(CSR) activities to service quality perception of the hospital. The survey was conducted on 211 patients at the general hospital in Seoul from April 2 to 30 in 2012. For the statistical analysis of data, ttest, ANOVA, and hierarchical multiple regression analysis were implemented. The results of the study were as follows. First, The personal tendency toward CSR was different by social groups. The elderly showed more tendency toward CSR. Second, there was a statistical significant relationship between the personal tendency toward CSR and the number of perceived CSR activities. Third, the effects of CSR activities were different from the perception of service quality. The awareness of volunteering social activities turned out to be negative factor of service quality perception.

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