FLOWER RESEARCH JOURNAL (화훼연구)

The Korean Society for Floricultural Science (한국화훼학회)
권호 표지

Flower Image Analysis for Specialization of Floral Decoration

꽃장식의 전문화를 위한 꽃 이미지 분석

  • Hong, Yun-Joo (Department of Flower-landscape design Nazarene University)
  • 홍윤주 (나사렛대학교 플라워조경디자인학과)
  • Received : 2011.10.22
  • Accepted : 2011.11.29
  • Published : 2011.12.30
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Abstract

The study was conducted in order to systematize specialization of flower decoration. The results of this study are summarized as follows. The research of image adjectives were analyzed into a total of 4 factors, which are texture, color, period, decoration. With regard to texture, the flower with the highest texture of 2.00 was white Zantedeschia aethiopica and that with the lowest texture of -1.90 was Leucospermum cordifolium. In regard of color, the flower with the highest color of 1.70 was Rosa 'Judy' and that with the lowest color of -2.40 was Gypsophila. With regard to period, the flower with the highest period of 2.00 was Gomphrena globosa and that of the lowest of -3.00 was Leucospermum cordifolium. In decoration, the flower with the highest decoration of 2.50 was Agapanthus 'Intermedia' and that with the lowest decoration of -2.00 was Heliconia bihai 'Lobster'. As for correlation among the factors, color and period were in a correlation with each other. It shows that color and period are the most important factors in flower decoration. In result of conjoint analysis, importance was high in order of color, texture, decoration and period. This suggests that consumers overemphasize color and texture in flower decoration and may fail to notice the importance of period.

본 연구는 꽃장식의 전문성을 체계화하기 위해 수행되어졌으며 결과는 다음과 같다. 이미지 형용사가 질감성, 색감성, 시대성, 장식성의 4개의 요인으로 분석되어진다. 요인별 꽃에 대한 분석을 보면, 질감성에 있어서는 질감성이 가장 높은 꽃은 흰색 칼라꽃이 2.00으로 나타났으며, 로코스퍼럼은 -1.90로 가장 낮은 것으로 나타났다. 색감성에 있어서는 색감성이 가장 높은 것은 노랑색 장미가 1.70로 나타났으며, 안개꽃은 -2.40으로 색감성이 가장 낮았다. 시대성에 있어서는 시대성이 가장 높은 꽃은 천일홍이 2.00이었으며, 로코스퍼럼은 -3.00으로 시대성이 가장 낮은 것으로 나타났다. 장식성에 있어서는 장식성이 가장 높은 종류는 아가판서스가 2.50로 나타났으며, 헬리코니아가 -2.00으로 가장 낮게 나타났다. 각 요인별 상관관계를 보면, 색감성과 시대성이 상관관계를 보이는 것으로 나타났는데 색감성과 시대성이 꽃장식을 할 경우 가장 중요하다고 해석되었다. 컨조인트 분석을 실시한 결과, 중요도는 색감성이 가장 높고 다음으로 질감성과 장식성, 시대성의 순서로 나타났다. 이것은 소비자들이 꽃장식을 할 때, 색감성과 질감성에 치우치다보면 시대성에 대한 중요도가 간과되기 쉬워진다고 생각되었다.

Keywords

Acknowledgement

Supported by : 나사렛대학교

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