창의스퀘어 캠퍼스조성을 위한 대학생의 공간 소비의사결정유형에 관한 연구

A Study on University Students' Types of Spatial Consumptive Decision Behavior for Development of a Creative Square on Campus

The purpose of this paper is to analyze university students' types of spatial consumptive decision behavior in order to provide a guideline on development of creative squares on campus. In particular, it is investigated how student's general characteristics, such as gender, age and major, awareness of creative squares, and preferred spatial types have influence on types of spatial decision consumptive behavior. In addition, correlations among the factors and types are analyzed. As a specific method for gathering information, a questionnaire composed of 46 questions was drawn up to conduct a survey of 206 students of S University in Seoul. The collected data from the survey were analyzed using SPSS windows v17.0. Based on a few previous works, the spatial consumptive decision behavior is classified into four types with Crombach ${\alpha}=0.794$ : 'Exploration' type, 'Experience' type, 'Showing-off type, and 'Trend-Following' type. The main results of this paper can be summarized as follows. First, all factors that affect spatial consumptive decision behavior are more or less correlated with one another. Second, awareness of creative square is significantly different according to the age and major of students. Third, in general, the 'Exploration' type embraces the largest number of students, followed by 'Experience' type, 'Showing-off type, and 'Trend-Following' type. Fourth, the portion of students belonging to each type is a little different according to the major of students. Finally, each type of spatial consumptive decision behavior is highly correlated with the gender and preferred spatial types of students. It was also found that all types of students prefer three to five specific spatial types. Accordingly, the identified spatial types can be exploited in developing a creative square in campus. The results of this paper are expected to expedite follow-up research on creative squares on campus under various conditions.