Journal of the Korea Academia-Industrial cooperation Society (한국산학기술학회논문지)

The Korea Academia-Industrial cooperation Society (한국산학기술학회)
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A study on the relationship between medical service user's doctor-shopping behavior and the Internet use

의료서비스 이용자의 닥터쇼핑 행동과 인터넷 이용의 관련성에 대한 연구

  • Ahn, Jong-Chang (Department of Information System, Hanyang University) ;
  • NamGung, Yo (Department of Information System, Hanyang University) ;
  • Lee, Ook (Department of Information System, Hanyang University)
  • 안종창 (한양대학교 정보시스템학과) ;
  • 남궁요 (한양대학교 정보시스템학과) ;
  • 이욱 (한양대학교 정보시스템학과)
  • Received : 2011.09.06
  • Accepted : 2011.10.06
  • Published : 2011.10.31
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Abstract

Doctor-shopping which has a tendency to seek out alternative opinions when they got diagnosed by a doctor is increasing nowadays. The purpose of this study is to examine the relationship between the doctor-shopping behavior of Korean and the related variables. Questionnaires have been distributed from 2009/10/16 to 2009/11/16 and the sample size of this study is 223 people in Korea who experienced of medical service for disease treatment purpose. Among the six independent variables, confidence in doctor's ability variable and trust of the Internet information variable have correlation with the doctor-shopping behavior. With the development of Internet and raise of consciousness toward consumer right, the consumers are now selecting doctors slightly as if they go shopping.

최근 의사에게 진단을 받았음에도 불구하고 다른 의사를 방문하여 견해를 듣고자 하는 환자의 경향인 의사선택(doctor shopping)이 증가하고 있다. 본 연구의 목적은 인터넷 정보에 대한 사람들의 인식을 조사하고 닥터쇼핑에 영향을 주는 변수가 무엇인지 실증분석을 통해 제시하는 것이다. 2009년 10월 16일부터 11월 6일까지 설문조사를 실시하여 질병 치료를 위해 의료서비스를 이용한 223명의 유효 데이터를 수집했다. 연구결과 닥터쇼핑에 영향을 주는 변수는 의사의 치료에 대한 신뢰와 인터넷 정보에 대한 신뢰인 것으로 나타났다. 소비자로서의 환자는 자신이 가지고 있는 정보를 기반으로 상품을 쇼핑하듯 의료서비스를 선택하며 인터넷은 닥터쇼핑 행동의 촉매제 역할을 일부 하고 있는 것으로 파악되었다.

Keywords

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