Journal of the Korea Academia-Industrial cooperation Society (한국산학기술학회논문지)

The Korea Academia-Industrial cooperation Society (한국산학기술학회)
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The Study of success factors of Korean Market for entry strategies of foreign companies

유럽기업들의 아시아시장 초기진입 전략에 관한 연구 -독일기업을 중심으로-

  • Kim, Jin-Suk (Department of International Business, Namseoul university)
  • 김진숙 (남서울대학교 국제통상학과)
  • Received : 2011.08.02
  • Accepted : 2011.10.06
  • Published : 2011.10.31
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Abstract

The aim of this paper is to analyze the success factors of European companies operating in Korea. Special attention is given to German companies seeking to enter the Asian market. The advantages and disadvantages of the Korean market as an gate to other Asian markets are discussed. Furthermore, it is introduced a measure by which other foreign companies could be induced to invest in the Korean market. Chapter two introduces a theoretical framework for market entry strategies of German companies in Asia. Chapter three and four analyses empirical cases. In chapter five a conclusion and implications is provided.

본 연구의 목적은 유럽 기업들의 아시아시장 진출 및 확장단계에서의 기업전략을 유럽의 대표적인 수출국가인 독일 기업들의 아시아시장 초기진입전략을 통해 살펴보고 진출대상국가로서의 한국시장이 제공하는 장, 단점을 알아보도록 한다. 더 나아가서 타 외국기업들의 한국에 대한 투자를 증가시킬 수 있는 방안을 제시하고자 한다. 이를 위해 제 2장에서는 독일기업들이 아시아시장 진입전략에 대한 이론적 배경을 살펴보고 제 3장에서는 연구방법 그리고 제 4장에서는 사례분석을 하였다. 제 5장에는 결론과 시사점으로 되어있다.

Keywords

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