한국의상디자인학회지 (Journal of the Korea Fashion and Costume Design Association)
- 제12권2호
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- Pages.75-90
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- 2010
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- 1229-7240(pISSN)
여고생의 라이프스타일에 따른 신발 구매 행동과 착용만족도
Shoes Purchasing Behavior and Wearing Satisfaction Related with Lifestyle of High School Girls
- Lee, So-Hyoung (Dept. of Home Economics Education, Hanyang University) ;
- Lee, Ji-Yeon (Dept. of Clothing & Textile, Hanyang University) ;
- Park, Myung-Ja (Dept. of Clothing & Textile, Hanyang University)
- 투고 : 2010.02.18
- 심사 : 2010.04.05
- 발행 : 2010.06.30
초록
Teenagers are considered as one of important consumer groups by marketers because of their high purchasing power and impulsive purchasing propensity. Especially high school girls are most significant purchasing group of them. The purpose of this study is to investigate the effect of high school girls' lifestyle on shoes purchasing behavior and shoes wearing satisfaction. This study surveyed 428 high school girls in Seoul and Chonbuk area. Data were statistically analyzed using SAS 9.1.3 for Window. Major statistical methods are factor analysis, Cronbach's
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