Journal of Korea Game Society (한국게임학회 논문지)

Korea Game Society (한국게임학회)
권호 표지

A Study on the Interrelation between Contents Services and General Services in Point of User

이용자 관점의 컨텐츠 서비스와 일반 서비스와의 상호 관계에 관한 연구

  • Lee, Ji-Hun (Chungwoon University, Dept. of Performing Art Planning & Management)
  • 이지훈 (청운대학교 공연기획경영학과)
  • Received : 2010.11.05
  • Accepted : 2010.12.14
  • Published : 2010.12.20
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Abstract

Domestic game industry is growing around game contents service. Game contents service is becoming popular because it has character that can use a game with opposing user on network in real time and advantage that can download the wanted game at anytime or anywhere. It is different to general service from the view point of user. In order words, the user of game contents service has different character from that of general service because their using characteristics in service using effect are shown use variously in the demographics, psychology and behavioral particular. In these views, we have done a comparative analysis character between game contents service and general service.

국내 게임 산업은 게임 컨텐츠 서비스를 중심으로 발전하고 있다. 게임 컨텐츠 서비스는 네트워크를 통해 상대 사용자와 실시간으로 게임을 이용할 수 있다는 특징과 언제, 어디서든 자신이 원하는 게임을 다운받아 사용할 수 있다는 장점 때문에 많은 인기를 누리고 있다. 이런 게임 컨텐츠 서비스는 사용자 관점에서 일반 서비스와 상호 관계성이 있다고 볼 수 있다. 즉, 게임 컨텐츠 서비스를 이용하는 사용자들은 인구 통계적, 심리적, 행동적 사항별로 서비스 이용 결과에 주는 이용 특성들이 다양하게 보이고 있어 일반 서비스의 이용결과에 상호 관계적 특성을 가진다. 이런 관점에서 게임 컨텐츠 서비스와 일반 서비스의 특성을 비교분석하였다. 분석결과 자기효능감, 숙련도, 게임 이용 참여도와 서비스 프로세스, 고객등급, 소비자 참여도는 서비스 이용결과에 주는 이용 특성이 상호 관계성을 갖는 것으로 나타났다.

Keywords

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