한국병원경영학회지 (Korea Journal of Hospital Management)
- 제15권4호
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- Pages.100-124
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- 2010
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- 1226-6299(pISSN)
공중건강캠페인 정책 인지도에 관한 Q방법론적 연구 -의료경영학과 대학생들을 중심으로-
Q-methodological Study on policy reception of public & health campaign
- Lee, Jei-Young (Dept. of Advertising & Public Relations, Kwandong University) ;
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Choi, Eun-Mi
(Dept. of Healthcare Management, Kwandong University)
- 투고 : 2010.09.10
- 심사 : 2010.10.26
- 발행 : 2010.12.30
초록
This work was researched by practical method in a subjectivity study accessible in-depth, in sloughing off old habit of functional quantity analysis about Reception Type on policy reception of public & health campaign. The perception pattern come out in this study were divided into four types in Q-methodology. The result is as follows ; it is that divided'1[(N=16): Policy Improvement Type], 2[(N=7) : Public-relation Utility Type], 3[(N=19): Financial-continuance Type], 4[(N=11) : Healthy-prevention Orientation Type]'. Like this, it found that is very different type all over. Hereafter, this study is to ascertain acceptance behavior about Reception Type on policy reception of public & health campaign ; to offer a developmental suggestion about it.