Journal of Agricultural Extension & Community Development (농촌지도와개발)

Korean Society of Agricultural Extension (한국농촌지도학회)
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Tourists' Preferences and Satisfaction of Tourism Activities in Rural Jeju

제주 농촌관광 방문객의 체험프로그램 선호 및 만족도 연구

  • 문선희 (제주농업기술원 서부농업기술센터) ;
  • 박덕병 (농촌진흥청 국립농업과학원) ;
  • 김경희 (농촌진흥청 국립농업과학원)
  • Received : 2009.10.23
  • Accepted : 2009.12.08
  • Published : 2009.12.30
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Abstract

Rural tourism is a multi-faceted activities rather than farm-based tourism only. The study aims to investigate the profile of a consumer for each type of preferences of tourism activities. Data were collected from 308 people by field survey in rural areas. The study indicates that consumer satisfied with farmer's kindness and farmer's knowledge above all difference factors on tourism activities. The most preferences of activity's factor is program's quality which is include variety, characteristics, interest without regard to sex, age, companion. Both 'walking on the road' and 'climbing the Orum' is more likely than difference activities. It is important to have information on the characteristics and preferences of the consumers of the different types of tourism activities to develop program in rural tourism.

Keywords

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