한국문헌정보학회지 (Journal of the Korean Society for Library and Information Science)

한국문헌정보학회 (Korean Society For Library And Information Science)
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온라인 지식 커뮤니티에서의 지식기여 의도의 동기요인

The Effects of Motivational Factors on the Intention to Contribute Knowledge to Online Communities

  • 발행 : 2009.09.30
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초록

본 연구에서는 온라인 지식 커뮤니티에서의 지식기여에 대한 태도와 지식기여 의도에 영향을 미치는 내재적 및 외재적 동기요인의 통합모형을 분석하였다. 온라인 지식 커뮤니티에서의 지식기여에 대한 태도에 영향을 미치는 내재적 동기요인으로는 즐거움, 지식 자기역능감, 책임감을, 외재적 동기요인으로는 기대 상호이익, 이미지, 주관적 규범을 도출하고, 이 요인들 간의 구조적 관계가 지식기여에 대한 태도와 나아가 지식기여 의도에 미치는 영향을 분석하였다. 분석 결과, 내재적 동기요인 중 즐거움과 지식 자기역능감이 지식기여에 대한 태도에 유의한 영향을 미치는 것으로 나타났으며, 책임감은 유의한 영향을 주지 않는 것으로 나타났다. 외재적 동기요인 중 기대 상호이익은 지식기여에 대한 태도에 유의한 영향을 미치는 것으로 나타났으나, 이미지와 주관적 규범은 유의한 영향을 미치지 않는 것으로 나타났다.

This study examined the intrinsic and extrinsic motivational factors affecting the intention to contribute knowledge to online communities. It examined enjoyment, knowledge self-efficacy, and commitment as the intrinsic motivational factors, and anticipated reciprocity, image, and subjective norm as the extrinsic motivational factors. The results showed that intrinsic motivational factors, enjoyment and knowledge self-efficacy were found to have significant influences on attitudes towards knowledge contribution to online communities, but commitment was not. Of the extrinsic motivational factors, anticipated reciprocity was found to have a significant influence on attitudes toward knowledge contribution to online communities, but image and subjective norm were not.

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  2. The Effect of Social Network Service Functional Characteristics and Individual Psychological Motivation Factors on User's Intention of Information Sharing vol.12, pp.4, 2013, https://doi.org/10.9716/KITS.2013.12.4.145
  3. A Study on Consumer Sharing Economy Service Usage Attitudes and Usage Intentions vol.55, pp.2, 2017, https://doi.org/10.6115/fer.2017.009
  4. A Study on the Factors Affecting Knowledge Contribution in the Public Sector vol.27, pp.3, 2010, https://doi.org/10.3743/KOSIM.2010.27.3.169