Journal of the Korea Society for Simulation (한국시뮬레이션학회논문지)

The Korea Society for Simulation (한국시뮬레이션학회)
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A Simulation Study on the Performances of Revenue Management Models for an Air Cargo Network

시뮬레이션을 통한 항공화물 네트워크 수익관리 모형 성능 평가

  • 이광렬 (고려대학교 정보경영공학전문대학원) ;
  • 윤수정 (고려대학교 정보경영공학전문대학원) ;
  • 이철웅 (고려대학교 정보경영공학전문대학원)
  • Received : 2008.12.08
  • Accepted : 2009.02.21
  • Published : 2009.03.31
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Abstract

A discrete event simulation model is developed to evaluate the performances of three different revenue management methods for an air cargo network from Northeast China to North America and Europe. In the first method, a bid price model is applied only to the routes that pass through Incheon. In the second method, the bid price model is applied to all the routes. In third method, bid price and virtual nesting models are applied to the routes that pass through Incheon. The results show that the total revenue significantly increases with the employment of pricing and capacity control. The developed simulation model is a useful research tool to study marketing strategies for air cargo operations.

본 연구에서는 개발된 이산 사건 시뮬레이션 모델을 바탕으로 우리나라와 지리적으로 가장 가까운 환발해권 지역에서 발생하는 대내외적인 항공화물에 대하여 구간별 물동량을 분석하고 수익관리 모형에 따른 수익 변화를 평가하였다. 첫 번째로, 인천 공항을 경유하는 노선에 대하여 비드가격 모형을 적용하여 물동량과 수익의 변화를 확인하였다. 두 번째로, 모든 노선에 대하여 비드가격 모형을 적용하여 분석하였다. 세 번째로, 인천공항을 경유하는 노선에 대하여 비드가격 모형과 가상네스팅 모형을 적용하였다. 그 결과 수익관리 모형을 적용할 경우, 단일가격으로 제공하는 오늘날의 시장 환경보다 전체 수익이 증가하는 것을 확인 할 수 있었다. 이러한 분석은 향후 항공사의 마케팅 전략 수립에 활용될 것으로 기대해 본다.

Keywords

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