A Study on the Consciousness of the City People to Revitalize the Green Tourism

그린투어리즘 활성화를 위한 도시민의 의식에 관한 연구

The goal of this study is to deduce the image of city people on rural district, and to clarify the city people's demands on rural tour and their consciousness on green tourism. This study also aims to propose the effective ways of improving the environment of rural district to revitalize green tourism and to promote the exchange between urban and rural districts. The study results indicate that most city people have a warm-hearted lyric image on rural district. In addition, it is indicated that the city people like the rural district with beautiful scenery, which is easy to contact with nature. On the other hand, as the goal of green tourism, in addition to the contact with nature, the exchange between urban and rural districts and the understanding on the rural life through personal experience are also considered very important. Finally, the city people are classified into four types, and it is necessary to develop the green tour program with emphasis on the city people of overall-type.