대한안전경영과학회지 (Journal of the Korea Safety Management & Science)

  • 제11권4호
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  • Pages.301-310
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  • 2009
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  • 1229-6783(pISSN)
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  • 2288-1484(eISSN)
대한안전경영과학회 (Korea Safety Management & Science)
권호 표지

중소기업의 최고경영자 특성, 시장지향성 및 성과간의 구조적 관계에 관한 연구

A Study on the Structural Relationship between Market Orientation and Performance of CEO's in Small and Medium-sized Companies

  • Na, Sang-Gyun (Division of Business Administration, Wonkwang University)
  • 투고 : 2009.09.21
  • 심사 : 2009.12.11
  • 발행 : 2009.12.30
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초록

The present study analyzed empirically the structural relationship among characters, market orientation and performance of CEO's in small and medium-sized companies. The analysis showed that market orientation is affected by CEO's characters in the industry. It was also revealed from the analysis that the business performance and technical renovation of small and medium-sized companies rely fairly on their market orientation. These findings are believed to have great significance in the process of creating market orientation by the industry. That is, CEO's will may play a very important role in pursuit of market orientation and, at the same time, may act as a vital factor for small and medium-sized companies to achieve business performance and to realize technical renovation.

키워드

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