Abstract
Bottled water market is growing at a rate of 10% per year in Korea. However, bottled water exhausts ground water. Korean government proposed to provide 'bottled tap water' at a low price in 2008. This study is the estimation of 'bottled tap water' market scale using binary logit model. we calculate that 'bottled tap water' market scale is from at least 92 billion won to 154 billion won by 150, 250 won per a bottled water, respectively. This paper indicates that scale of 'bottled tap water' market is a half of 'bottled water' market in 2007. This result provides that policy-makers with available and responsible information regarding the scale of 'bottled tap water' market.