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국내 남성용 스킨스쿠버복 생산실태 및 소비자 만족도

The Production Conditions and Consumer Satisfaction of Men's Scuba Diving Suits

  • 발행 : 2009.11.30

초록

This study analyzes the production process of eight domestic companies that manufacture scuba diving suits for men with an emphasis on the level of consumer satisfaction in scuba diving suits purchases. One hundred fifty questionnaires were distributed and a total of 140 usable data were coded for further statistical analysis that includes descriptive statistics (frequency and ${\chi}^2$ test) through SPSSWIN 17.0. The results show that a majority of the domestic scuba diving suit companies were either small, manufactured products under original equipment manufacturer (OEM) brands, or were involved in the import business. Many of these companies have developed a local sizing system derived from a company database of customer sizing. As a result, different companies have different sizes that lead to confusion and complication among consumers in selecting the correct size for scuba diving suits. The results indicate that most high-priced diving suits are made of imported fabrics because they had superior quality, fitness, and thickness compared to domestic brands. The degree of consumer satisfaction with scuba diving suits was found to be low in comfort, stuffiness, and activity. Respondents indicated that they felt a little tightness in circumstances such as bust, wrist, and thigh in measurements of circumstances. On the other hand, the respondents showed a high degree of satisfaction with body fitness in scuba diving suits. Further research will clarify a standardized sizing system and develop patterns suitable for Korean men's scuba diving suit body sizes.

키워드

참고문헌

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  3. Investigation of Wetsuit Wearing Condition and Size System for Product Development - Comparison between Domestic Brands and Imported Brands - vol.39, pp.3, 2015, https://doi.org/10.5850/JKSCT.2015.39.3.408
  4. Selection Criteria and Swimsuit Purchase Satisfaction of Female Consumers According to Swimming Experiences and Physical Self-concepts vol.37, pp.8, 2013, https://doi.org/10.5850/JKSCT.2013.37.8.1015