Journal of the Korean Society of Costume (복식)

The Korean Society of Costume (한국복식학회)
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Analysis of Values through the Establishment of a Concept of Eco-friendly Design - Focusing on an Analysis of the Contents of Previous Studies -

친환경 디자인의 개념정립에 따른 가치 분석 - 선행연구의 내용분석을 중심으로 -

  • Ha, Seung-Yeon (Dept. of Clothing & Textiles, Hanyang University) ;
  • Park, Jae-Ok (Dept. of Clothing & Textiles, Hanyang University)
  • Published : 2009.11.30
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Abstract

In the current product and fashion design, the 'eco-friendliness' is affecting practically and conceptually on all the sectors of industry and culture. Therefore, this study seeks to examine specific values in the concept of eco-friendly design. The subjects of this paper are studied on the scholarly journals, and are confined to those from 1990, when naturalism and ecology trend started to be in product and fashion, to the moment of search of February 2009. This study used 'Naturalism', 'Green', 'Environment-friendly', 'Eco', 'Sustainable', 'Well-being' and 'Lohas' as key words for the search. Analysis is performed by content analysis and the unit of analysis was based upon the adjectives, nouns and phrases which is related key words in the concept of eco-friendly design. The study realized that there are personal value, environmental value, economic value, and social value in the concept of eco-friendly design. In the result, it is not enough to consider the effect on environment only. Understanding the personal, environmental, economic, and social value from the viewpoint of customers, finding the optimal design factors, and reflecting them in development of product and fashion are necessary to pave the way for advanced eco-friendly design. The results of this paper would help to the future product and fashion development for eco-friendly brands.

Keywords

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