Journal of Internet Computing and Services (인터넷정보학회논문지)

Korean Society for Internet Information (한국인터넷정보학회)
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Design and Implementation of Channel Server Model for Large-scale Channel Integration

대용량 채널 통합을 위한 채널 서버 모델 설계 및 구현

  • 구용완 (수원대학교 IT대학 컴퓨터학과) ;
  • 한윤기 (수원대학교 컴퓨터학과)
  • Published : 2009.02.28
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Abstract

The CRM(Customer Relationship Management) is a business strategy model which can reap higher profits and can provide a competitive edge to an enterprise in today's new business environments. Early next year (2009), the Capital Market Consolidation Act will be in effect in South Korea. This is required for a qualitative growth to provide QoS (Quality of Service) and ensure growth in finance, IT industry & service. Accordingly, the securities and insurance companies, banks and other financial institutions make efforts to improve their derivative financial product and also enhance their services. In this paper we design and implement a Channel Server model for a Scalable Service Channel Server to efficiently manage the high volumes of inbound customer interactions based on the requirements of a CRM center. The proposed Scalable Service Channel Server supports integration with other third party service and standardization of multiple inbound service channels. The proposed model can be efficiently used in an inbound CRM center of any banking, finance, securities and insurance establishments.

CRM(Customer Relationship Management)은 비즈니스 환경에서 기업의 이익과 경쟁적 우위를 차지할 수 있도록 하는 새로운 비즈니스 전략이다. 최근, 금융 산업은 자본시장통합법 시행을 앞두고(2009년) 금융 IT 산업 및 서비스에 대한 질적 양적 성장을 요구하고 있다. 이에 따라 증권, 보험, 은행, 선물, 자산운용사, 투신사들은 파생상품 및 서비스의 향상을 위해 노력하고 있다. 본 논문에서는 CRM 센터에서 증가하는 인바운드 고객 채널을 효율적으로 관리하기 위한 방안으로 대용량 채널 통합을 위한 채널 서버 모델을 제안하고 설계 구현하였다. 제안한 채널 서버 모델은 다양한 인바운드 채널 서비스를 통합 관리하고 표준화 하였다. 제안한 모델은 금융 서비스를 지원하는 뱅킹시스템, 증권사, 보험 등에서 인바운드 고객을 효율적으로 응대할 수 있다.

Keywords

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