Journal of the Korean Society of Clothing and Textiles (한국의류학회지)

The Korean Society of Clothing and Textiles (한국의류학회)
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A Study on the Effect of the Perceived Value and Risk of Internet Shopping on the Purchase Intention of the Fashion Merchandise

인터넷 쇼핑에서의 지각된 가치와 위험이 패션상품 구매의도에 미치는 영향에 관한 연구

  • Na, Youn-Kue (Dept. of Clothing & Textiles, Chung-Ang University) ;
  • Hong, Byung-Sook (Dept. of Clothing & Textiles, Chung-Ang University) ;
  • Kang, Sung-Min (Dept. of Business Administration, Chung-Ang University)
  • Published : 2008.08.31
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Abstract

This study looks at the customer's perceived value and perceived risk of Fashion merchandise e-commerce and the Shopping-mall trust of the Internet shopping-mall these external variables are applied to the innovative technical use model, the TAM(Technology Acceptance Model), to see the effect on the Shopping-mall attitude toward using the Internet shopping-mall and intention of purchase. Through this, the external variables that play an important role in e-commerce can be studied. The result showed that purchase intention of an individual differs by shopping-mall type and different factors affect purchase intention of the fashion merchandise for each shopping-mall type.

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References

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