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http://dx.doi.org/10.5850/JKSCT.2008.32.8.1213

A Study on the Effect of the Perceived Value and Risk of Internet Shopping on the Purchase Intention of the Fashion Merchandise  

Na, Youn-Kue (Dept. of Clothing & Textiles, Chung-Ang University)
Hong, Byung-Sook (Dept. of Clothing & Textiles, Chung-Ang University)
Kang, Sung-Min (Dept. of Business Administration, Chung-Ang University)
Publication Information
Journal of the Korean Society of Clothing and Textiles / v.32, no.8, 2008 , pp. 1213-1225 More about this Journal
Abstract
This study looks at the customer's perceived value and perceived risk of Fashion merchandise e-commerce and the Shopping-mall trust of the Internet shopping-mall these external variables are applied to the innovative technical use model, the TAM(Technology Acceptance Model), to see the effect on the Shopping-mall attitude toward using the Internet shopping-mall and intention of purchase. Through this, the external variables that play an important role in e-commerce can be studied. The result showed that purchase intention of an individual differs by shopping-mall type and different factors affect purchase intention of the fashion merchandise for each shopping-mall type.
Keywords
Perceived value; Risk; Trust; TAM;
Citations & Related Records
Times Cited By KSCI : 2  (Citation Analysis)
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