한국IT서비스학회지 (Journal of Information Technology Services)

한국IT서비스학회 (Korea Society of IT Services)
권호 표지

컨조인트 분석을 이용한 지식정보 데이터베이스 서비스 품질에 대한 고객 선호도 조사

Use of Conjoint Analysis to Test Customer Preferences on Database Service Quality for Knowledge Information

  • 박혜민 (연세대학교 정보산업공학과 대학원) ;
  • 박희준 (연세대학교 정보산업공학과) ;
  • 백민호 (연세대학교 정보산업공학과 대학원) ;
  • 박종우 (숭실대학교 경영정보학과)
  • 발행 : 2008.06.30
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초록

This research is to study the core factors for knowledge information database service and very important database service quality factors to improve customer satisfaction. The database service quality has been critical issue rather than just information service in these days, because the qualitative aspect is becoming more important factors rather than quantitative aspect. As database service quality has been influenced by satisfaction of database user, it needs to try to get excellent results by enhancing ability to obtain information. In order to satisfy this condition, it needs to measure database service quality more accurately first. In this study, we apply conjoint analysis to measure how much to give quality condition to achieve customer satisfaction.

키워드

참고문헌

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