Journal of the Korea Safety Management & Science (대한안전경영과학회지)

Korea Safety Management & Science (대한안전경영과학회)
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A Study on Multi Criteria Product Positioning Analysis Using SN ratio

SN비를 활용한 다기준 제품 포지셔닝 분석에 관한 연구

  • Published : 2008.06.30
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Abstract

Using this model, SN ratio of taguchi method for each of subjective factors as well as values of weights are used in this comprehensive positioning method for product. A example is presented to illustrate the model and to show a rank reversal when compared to a model that eliminates the highest and lowest customers' values allocating the weights and the subjective factors.

Keywords

References

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