인터넷마케팅차원에 있어서 한국과 해외의 Artmuseum의 홈페이지(GUI) 비교 분석

A Comparative Analysis of Korean and Overseas Art Museum Homepage(GUI) in Internet Marketing

The most important instrument to declare oneself publicly in cyberspace is to use a homepage or website. Nowadays most of Korean as well as overseas art museums have their own websites, through which they provide consumers with essential information and strive to declare themselves publicly in cyberspace. A homepage is composed of various components and the most crucial component is the interface. The objective of this paper is to present a proposal to help get a program for efficient website management and consumer satisfaction.