참고문헌
- 김소라. (2002). 매스 커스터마이제이션 의류제품의 생산모 델 개발: 중년여성복을 중심으로. 복식, 52(3), 29−47
- 박광식. (2001). 전자상거래에서 고객 만족과 관계마케팅에 미치는 영향요인. 전남대학교 대학원 박사학위 논문
- 윤만희, 김정섭, 김지한. (2005), 서비스 고객의 개인가치와 서비스 접점 특성이 고객 참여행위에 미치는 영향. 마케팅관리연구, 10(1), 139−163
- 이은영. (2004). 온라인 구성 수용과 확산 경로에 대한 이중경 로 모형에 관한 연구. 서울대학교 대학원 박사학위 논문
- 주우진, 김재범. (2002). 인터넷 마케팅. 서울: 경문사
- 통계청. (2006). 사이버쇼핑몰통계조사. 서울: 통계청
- Anderson, J. C. & Gerbing, D. W. (1988). Structural equation modeling in practice: A review of recommended two-step approach. Psychological Bulletin, 103(3), 411−423 https://doi.org/10.1037/0033-2909.103.3.411
- Barnes, J. G. (1997). Colseness, strength, and satisfaction: Examining the nature of relationships between providers of financial services and their retail customers. Psychology & Marketing, 14(8), 765−726 https://doi.org/10.1002/(SICI)1520-6793(199712)14:8<765::AID-MAR3>3.0.CO;2-C
- Bejou, D., Wary, B., & Ingram T. N. (1996). Determinants of relationship quality: An artificial neural network analysis. Journal of Business Research, 36(2), 137−143 https://doi.org/10.1016/0148-2963(95)00100-X
- Coupey, E. (2001). Marketing and the internet. Upper Saddle River, NJ: Prentice Hall
- Crosby, L. A., Evans, K. R., & Cowles, D. (1990). Relationship quality in services selling: An interpersonal influence perspective. Journal of marketing, 54(July), 68−81 https://doi.org/10.2307/1251817
- Crosby, L. A. & Stephens, N. (1987). Effects of relationship marketing on satisfaction, retention, and prices in the life insurance industry. Journal of Marketing Research, 24(4), 404−411 https://doi.org/10.2307/3151388
- Fornell, C. & Lacker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18(1), 39−50 https://doi.org/10.2307/3151312
- Fredriksson, P. & Gadde, L. (2005). Flexibility and rigidity in customization and build-to-order production. Industrial Marketing Management, 34(7), 695−705 https://doi.org/10.1016/j.indmarman.2005.05.010
- Gilmore, J. H. & PineII, B. J. (1997). The four faces of customization. Harvard Business Review, 75(1), 91−101
- Gummesson, E. (1987). The new marketing: Developing longterm interactive relationships. Long Range Planning, 20(4), 10−20 https://doi.org/10.1016/0024-6301(87)90151-8
- Hanson, W. (2000). Principles of internet marketing. Cincinnati, Ohio: South-Western College Publishing
- Henning-Thurau, T. & Klee, A. (1997). The impact of customer satisfaction and relarionship quality on customer retention: A critical reassessment and model development. Psychology & Marketing, 14(8), 737−764 https://doi.org/10.1002/(SICI)1520-6793(199712)14:8<737::AID-MAR2>3.0.CO;2-F
- Holweg, M. (2005). The three dimensions of responsiveness. International Journal of Operations & Production Management, 25(7), 603−622 https://doi.org/10.1108/01443570510605063
- Hubbert, A. R. (1995). Customer-co-creation of service outcomes: Effects of locus of causality attributions. Unpublished doctoral dissertation, Arizona State University, Tempe
- Jap, S. D., Manolis, C., & Weitz, B. A. (1999). Relationship quality and buyer-seller interaction in channels of distribution. Journal of Business Research, 46(3), 303−313 https://doi.org/10.1016/S0148-2963(98)00032-0
- Kim, W. G. & Cha, Y. M. (2002). Antecedents and consequences of relationship quality in hotel industry. International Journal of Hospitality Management, 21(4), 321−338 https://doi.org/10.1016/S0278-4319(02)00011-7
- Kumar, N. & Scheer, L. K.(1995). The effects of supplier fairness on vulnerable resellers. Journal of Marketing Research, 32(1), 54−65 https://doi.org/10.2307/3152110
- Lampel, J. & Mintzberg, H. (1996). Customizing customization. Sloan Management Review, 38(1), 21−30
- Lages, C., Lages, C. R., & Lages, L. F. (2005). The REQUAL scale: A measure of relationship quality in export market ventures. Journal of Business Research, 58(8), 1040−1048 https://doi.org/10.1016/j.jbusres.2004.03.001
- Lovelock, C. H. (1983). Classifying services to gain strategic marketing insights. Journal of Marketing, 47(3), 9−20 https://doi.org/10.2307/1251193
- Mohr, J. & Spekman, R. (1994). Characteristics of partnership success: Partnership attributes, communication behavior, and conflict resolution techniques. Strategic Management Journal, 15(2), 135−152 https://doi.org/10.1002/smj.4250150205
- Morgan, R. M. & Hunt, S. D. (1994). The commitment-trust theory of relationship marketing. Journal of Marketing, 58(July), 20−38
- Naude, P. & Buttle, F. (2000). Assessing relationship quality. Industrial Marketing Management, 29(4), 351−361 https://doi.org/10.1016/S0019-8501(00)00112-7
- Pine, B. J. Jr. (1993). Mass customization. Boston: Harvard Business School Press
- Reichheld, F. F. (1996). The loyalty effect. Boston, Mass.: Harvard Business School Press
- Reichheld, F. F. & Sasser W. E. (1990). Zero defections: Quality comes to services. Harvard Business Review, 68(5), 105−111
- Schlesinger, L. A. & Heskett, J. L. (1991). The service-driven service company. Harvard Business Review, 69(5), 71−81
- Silveira, G. D., Borenstein. D., & Fogliatto F. S. (2001). Mass customization: Literature review and research directions. International Journal of Production Economics, 72(1), 1−13 https://doi.org/10.1016/S0925-5273(00)00079-7
- Simonson, I. (2005). Determinants of customers' responses to customized offers: Conceptual framework and research propositions. Journal of Marketing, 69(1), 32−45 https://doi.org/10.1509/jmkg.69.1.32.55512
- Smith, J. B. & Barclay, D. W. (1997). The effect of organizational differences and trust on the effectiveness of selling partner relationship. Journal of Marketing, 61(1), 3−21 https://doi.org/10.2307/1252186
- Srinivasan S. S., Anderson, R., & Ponnavolu, K. (2002). Customer loyalty in e-commerce: An exploration of its antecedents and consequences. Journal of Retailing, 78(1), 41−50 https://doi.org/10.1016/S0022-4359(01)00065-3
- Storbacka, K., Strandvik, T., & Gronroos, C. (1994). Managing customer relationships for profit: The dynamics of relationship quality. International Journal of Service Industry Management, 5(5), 21−38 https://doi.org/10.1108/09564239410074358
- Wary, B., Palmer, A., & Bejou, D. (1994). Using neutral network analysis to evaluate buyer-seller relationships. European Journal of Marketing, 28(10), 32−48 https://doi.org/10.1108/03090569410075777
- Yin, J. (2002). Interactivity of internet-based communications: Impacts on e-business consumer decisions. Unpublished doctoral dissertation, Georgia State University, Atlanta
피인용 문헌
- The Effect of Technology Readiness, Fashion Innovativeness, and Participation Level Perception on Acceptance Intention of 3D Virtual Fitting Systems vol.36, pp.3, 2012, https://doi.org/10.5850/JKSCT.2012.36.3.269
- Domestic Research Trends in IT Fashion vol.14, pp.4, 2012, https://doi.org/10.5805/KSCI.2012.14.4.614