참고문헌
- 이준엽, 강호정, 현대 스포츠 경영학, 학현사, 2005.
- S. Fournier, "Consumer and Their Brands: Developing Relationship Theory in Consumer Research," Journal of Consumer Research, Vol.24, No.4, pp.343-373, 1998. https://doi.org/10.1086/209515
- H. Stipp and N. P. Schiavone, "Modeling the Impact of Olympic Sponsorship on Corporate Image," Journal of Advertising Research, Vol.36, No.3, pp.22-28, 1996.
- 김용만, "프로스포츠팀 속성과 팀동일시, 기업동일시 및 기업이미지의 관계: 스폰서십 동일시 모형을 중심으로", 마케팅연구, 제19권, 제2호, pp.91-120, 2004.
- 서문식, 김유경, "온라인 브랜드 공동체 의식이 브랜드 커뮤니티 동일시와 브랜드 태도에 미치는 영향에 관한 연구", 마케팅관리연구, 제8권, 제2호, pp.49-77, 2003.
- W. Davidson and P. Cotter, "The Relationship Between Sense of Community and Subjective Well-Being: A First Look," Journal of Community Psychology, Vol.18, pp.246-253, 1991.
- D. McMillian and D. Chavis, "Sense of Community: A Definition and Theory," Journal of Community Psychology, Vol.14, pp.6-23, 1986. https://doi.org/10.1002/1520-6629(198601)14:1<6::AID-JCOP2290140103>3.0.CO;2-I
- 최혁라, "온라인 커뮤니티에서 공동체의식과 관계의 질, 고객충성도 간의 관계에 관한 연구: 만족, 신뢰, 몰입의 매개효과를 중심으로", Journal of Information Technology Application and Management, 제12권, 제1호, pp.69-90, 2005.
- J. E .Dutton, J. M. Dukerich, and C. V. Harquail, "Organizational Images and Member Identification," Administrative Science Quartely, Vol.39, pp.239-263, 1994. https://doi.org/10.2307/2393235
- D. M. Chavis, D. W. McMillan, and A. Wandersman, "Sense of Community Through Brunswick's Lens: A First Look," Journal of Community Psychology, Vol.14, No.1, pp.635-642, 1986.
- 홍희숙, "의류 브랜드 온라인 커뮤니티에 대한 몰입이 브랜드에 대한 심리적 일체감 및 행동적 반응에 미치는 영향", 한국의류학회지, 제30권, 제6호, pp.916-927, 2006.
- P. Adler and P. A. Adler, "Role Conflict and Identity Salience: College Athletics and the Academic Role," Social Science Journal, Vol.24, pp.443-455, 1987. https://doi.org/10.1016/0362-3319(87)90059-0
- F. B. Mael and E. Ashforth, "Alumni and Their Alam Mater: a Partial Test of the Reformulated Model of Organizational Identification," Journal of Organizational Behavior, Vol.13, pp.103-123, 1992. https://doi.org/10.1002/job.4030130202
- K. Gwinner and J. Eaton, "Building Brand Image through Event Sponsorship: The Role of Image Transfer," Journal of Advertising, Vol.28, No.4, pp.47-57, 1999. https://doi.org/10.1080/00913367.1999.10673595
- K. Gwinner and S. R. Swanson, "A Model of Fan Identification: Antecedents and Sponsorship Outcomes," Journal of Services Marketing, Vol.17, No.2, p.275, 2003. https://doi.org/10.1108/08876040310474828
- D. M. Chavis, "Sense of Community: Advances in Measurement and Application," Journal of Community Psychology, Vol.27, pp.635-642, 1999. https://doi.org/10.1002/(SICI)1520-6629(199911)27:6<635::AID-JCOP1>3.0.CO;2-F
- J. F. Robert, "Goup-derived Consumption: The Role of Similarity and Attractiveness in Identification with a Favorit Sports Team," Advances in Consumer Research, 25, 83-88, 1998.
- N. K. Pope and K. E. Voges, "The Impact of Sport Sponsorship Activities, Corporate Image and Prior Use on Consumer Purchase Intention," Sports Marketing Quarterly, Vol.9, No.2, pp.96-102, 2000.