한국식생활문화학회지 (Journal of the Korean Society of Food Culture)

  • 제22권2호
  • /
  • Pages.167-175
  • /
  • 2007
  • /
  • 1225-7060(pISSN)
  • /
  • 2288-7148(eISSN)
한국식생활문화학회 (Korean Society of Food Culture)
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서울지역 여성의 시판 김치 구입현황과 구매촉진에 관한 연구

A Study on Purchasing Current Status and Promotion Facts for Commercial Kimchi of Women in Seoul Area

  • 주나미 (숙명여자대학교 생활과학대학 식품영양학) ;
  • 김옥선 (숙명여자대학교 생활과학대학 식품영양학)
  • Joo, Na-Mi (Department of Food and Nutrition. Sookmyung Women's University) ;
  • Kim, Ok-Sun (Department of Food and Nutrition. Sookmyung Women's University)
  • 발행 : 2007.04.30
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초록

This study was to investigate purchase of women for commercial kimchi. Survey was carried out by questionnaire method that is target on 322 female over 20 age in Seoul area. The results of the study was that the way they get kimchi of women answered that they make it by themselves(63.3%). The reason of purchasing is they do not have enough time to make it at their home(43.8%) and its good taste(56.8%) result in their purchase. In the degree of preference about package material, prefer polyethylene(39.6%). Also respondents prefer purchasing poggi kimchi(63.4%) among other different types of kimchi. The promotion facts of purchasing commercial kimchi shows a high score in cold chain system package and specific kimchi development.

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참고문헌

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