디자인학연구 (Archives of design research)
- 제20권3호
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- Pages.5-14
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- 2007
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- 1226-8046(pISSN)
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- 2288-2987(eISSN)
성격과 신체만족도에 따른 패션 제품의 이미지 선호도(제 2보) -35$\sim$ 59세 중년 여성을 중심으로-
A Study on Image Preferences of Fashion Product According to Personality and Body-Cathexis -Focused on Middle-Aged Women between 35 and 59 Years Old-
- Shim, Jung-Hee (DID Institute, Inje University) ;
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Yeoun, Myeong-Heum
(DID Institute, Inje University)
- 발행 : 2007.05.31
초록
본 연구의 목적은 성격과 신체 만족도에 따라 선호하는 패션 제품의 이미지에 관해 알아보고자 한다. 연구 방법은 선행 문헌 자료를 분석한 후 이를 토대로 설문지를 작성, 배포, 회수한 후 통계처리 하였다. 연구 대상은 만 35
The purpose of this study is to investigate the effects of personal characteristics and body cathexis of middle-aged women on their clothing image preferences. Data was collected using questionnaire from 35 to 59 of age living in Daegu. The questions for personal characteristics included ascendancy, responsibility, emotional stability, sociability and self-confidence. Clothing images included the noble, bold, practical and female. Data were analyzed using SAS, SPSS programs for frequency, percentage, average, correlation, ANOVA, Duncan's multiple range test. The results of this study are as follows: 1. The body cathexis of middle-aged women to their own body is not so high and the satisfaction with their body parts were face features, upper limb, lower limb, torso, height, physique, weight orderly. 2. The more satisfied with their body the higher emotional stability and self-confidence. 3. The more satisfied with the face the more preferred noble, bold, female image in doffing. The more satisfied with the torso and physique the more preferred bold, female image in clothing. 4. Middle-aged women with a high ascendancy preferred bold image and, those with a high responsibility preferred a practical image. Those with a high emotional stability preferred noble, practical image. Middle-aged women having a high sociability preferred noble, male image and having a high self-confidence preferred bole, male image.
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