Journal of Digital Convergence (디지털융복합연구)

The Society of Digital Policy and Management (한국디지털정책학회)
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Studying Structural Evaluation of Web Link Structure and Performance in Destination Marketing Organizations

웹링크 구조와 웹사이트 성과간의 구조적 평가에 관한 연구: 컨벤션비지터뷰로(CVB)를 대상으로

  • 전효재 (한국문화관광연구원 관광정책연구실) ;
  • 조남재 (한양대학교 경상대학 경영학과)
  • Published : 2007.12.31
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Abstract

Destination marketing organizations (DMO) have been building up the cyber city in the WWW. Website for DMO is a core channel to promote regional attractions. This research suggests the issue of criteria for evaluating DMO's performance in the Internet. The method of evaluation focuses on the structure in perspective of linkage based on small world theory and direct network. Convention & Visitors & Bureau (CVB) in tourism and travel industry playa role to promote and held the international meeting and exhibitions. CVB's websites evaluated according to web link structure and performance.

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