Abstract
The main purpose of this research is to develop the methodology of objective evaluation of clothing appearance by eye movement analysis. The visual clothing items used in this study were skirt, one-piece, pants and shirt with the style variation of silhouette and details. By observing eye movement during visual evaluation of clothing, we can achieve the basic fixation data of eye movement. Moreover, we developed the Matlab program to extract the fixation coordinate and number of eye fixation on each part of the clothing item. As results, there were differences in the duration of fixation time for each item and the fixation time was not different by styles within a clothing item. However, we could find differences in the fixation time within a style, in other words, we could select the important parts of the clothing by observing the fixation time in a certain clothing item. It is also noted that time required in visual information processing differs depending on the item, and there was a region which contain more information independent with styles in the same item. By developing the objective method of visual evaluation that correspond to human's visual information processing, the results are expected to be applied in the retrieval program in internet shopping mall or in the development of contents for advertisement of clothing.