한국식생활문화학회지 (Journal of the Korean Society of Food Culture)

  • 제21권5호
  • /
  • Pages.439-445
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  • 2006
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  • 1225-7060(pISSN)
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  • 2288-7148(eISSN)
한국식생활문화학회 (Korean Society of Food Culture)
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닭고기의 품질 예측에서 원산지 표시의 도움에 대한 지각도에 미치는 영향요인 평가

Factor Influencing on the Level of Perceived Helpfulness of Country of Origin in Predicting the Quality of Chicken

  • 이성희 (순천대학교 조리과학과) ;
  • 강종헌 (순천대학교 조리과학과)
  • 발행 : 2006.10.31
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초록

The purpose of this study was to measure respondent's demographic characteristics, respondent's attitudes toward chicken, and factor influencing on the level of perceived helpfulness of country of origin in predicting the quality of chicken. The data was collected through a consumer survey during the March 2006. A total number of 250 meat consumers living in Suncheon, the eastern part of Chonnam, were randomly selected as respondents. Eleven respondents did not complete the survey instrument, resulting in a final sample size of 239. All estimations were carried out using chi-square, correlation, and logistic procedure of SAS package. The results are as follows. The level of perceived helpfulness of country of origin in predicting the quality of chicken was significantly different by age and occupation of demographic variables, and was significantly correlated with respondent informed of attitude variables. The proportional odds assumption of model was not violated at p<0.05. The effects of income, occupation and respondent informed on the level of perceived helpfulness of country of origin in predicting the quality of chicken. The results from this study could be useful in developing marketing and health promotion strategies, as well as government trade policy.

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