Culinary science and hospitality research (한국조리학회지)

Culinary Society of Korean Academy (한국조리학회)
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A Study on the Franchisee’s Selecting Criteria and Reliability of a Food Service Franchise

외식 가맹점 선택 기준과 가맹 본부의 신뢰도에 관한 연구

  • Park, Jae-Ho (Dept. of Foodservice Management, Kyonggi University) ;
  • Cheon, Hee-Sook (Dept. of Foodservice Management, Kyonggi University)
  • 박재호 (경기대학교 관광학부) ;
  • 천희숙 (경기대학교 대학원 외식조리관리)
  • Published : 2006.06.30
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Abstract

We studied franchisees’ answers to the questionnaires to know their selective motives and criteria, their types and the reliability of a franchisor in the food-service industry. Then we showed the basic data about the selective criteria of a sound franchisor. The result of this study was as follows. First, we need a specialist and a department to present a financially sound franchisor. Second, we must determine the criteria of franchise fee, royalty and the other items on payment for the franchisor. Third, the alternative plan to trust the franchisor was needed for a large-scale franchisee.

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