The Journal of Information Technology (정보학연구)
- Volume 9 Issue 4
- /
- Pages.1-12
- /
- 2006
- /
- 1229-3024(pISSN)
A Study on the Practical Application for P.R activities and Advertisements of Convention Industry
컨벤션 산업의 광고 및 홍보 활용방안에 관한 연구
- Shin, Jae-Ki (Dept. of Convention Industry Management, Gachon University of Medicine and Science)
- 신재기 (가천길대학 컨벤션산업관리과)
- Published : 2006.12.25
Abstract
A convention is a large meeting to pursue some particular purposes by means of social interactions between participants. Therefore, the key to decide whether a convention is successful or not is that how many active people participate in a meeting. Revenues of this sort of convention depend on a registration fee of participants, so that it is possible to influence badly on a budget operation according to the fact that the number of real participants is smaller than the number of prospective participants. In conclusion, in order to have a large attendance convention organizers and managers should announce benefits by positive attitudes when participants attend a meeting. Representative methods of promotion for providing prospective participants with convention information are advertisements, P.R activities, and personal sales.