• The Journal of Information Technology
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• v.9 no.4
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• pp.1-12
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• 2006

A convention is a large meeting to pursue some particular purposes by means of social interactions between participants. Therefore, the key to decide whether a convention is successful or not is that how many active people participate in a meeting. Revenues of this sort of convention depend on a registration fee of participants, so that it is possible to influence badly on a budget operation according to the fact that the number of real participants is smaller than the number of prospective participants. In conclusion, in order to have a large attendance convention organizers and managers should announce benefits by positive attitudes when participants attend a meeting. Representative methods of promotion for providing prospective participants with convention information are advertisements, P.R activities, and personal sales.

• Journal of Internet Computing and Services
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• v.15 no.4
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• pp.91-102
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• 2014

The purpose of this research is to perform the consumer typological study of integrated emerging digital advertisement, where IT and advertisement industry were fused, and to propose the theoretical definition about consumer characteristic which is in need for collection of related market subdivision strategy in perspective of business marketing. For this, the Q methodology, the 'subjectivity' research of qualitative perspective, which discovers new theory by interpreting subjective system of thinking, preference, opinion, and recognition of inner side of respondents, was applied and analyzed. Compared to previous quantitative research that pursues hypothesis verification, this Q methodology is not dependent on operational definition proposed by researcher but pursues for analytic study completely reflecting objective testimony of respondents. For this reason, Q study analyzes in-depth the actual consumer type, which can be found at the initial market formation stage of new service, therefore this study is applicable for theorizing the consumer character as a mean of advanced research. This study extracted thirty 'IT integrated digital advertisement type (Q sample)' from thorough literature research and interviews, and eventually discovered a total four consumer types from analyzing each Q sorting research data of 40 respondents (P sample). Moreover, by interpreting subdivided intrinsic characteristic of each group, the four types were named as 'multi-channel digital advertisement pursuit type', 'emotional advertisement pursuit type', 'new media advertisement pursuit type', and Web 2.0 advertisement pursuit type'. The analysis result of this study is being expected for its value of usage as advanced research of academic and industrial research with the emerging digital advertisement industry as a subject, and as basic research in the field of R&D, Marketing program and the field of designing the advertisement creative strategy and related policy.

• Journal of the Korea Convergence Society
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• v.13 no.5
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• pp.463-471
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• 2022

Purposes of this study were to identify the factors associated with behavioral Intention to social distancing (BItSD) in a loss versus gain advertising context. This study is a secondary analysis of data surveyed after randomly allocating one of the loss and gain message framing advertisements for the prevention of coronavirus disease-2019 (COVID-19) infection to 379 adults aged 19 and over living in Korea in early March 2021. Attitude toward advertisement (𝛽=.03, p<.001), involvement in COVID-19 (𝛽=.14, p=.006) and emotional stigma (𝛽=-0.17, p<.001) were associated with BItSD, and the explanatory power of these variables was 19% (Adjusted R²=.19). Therefore, when health care professionals communicate with the public, they should develop the strategies to increase public people's involvement in the information and to induce positive advertising attitudes, and provide the effective messages to prevent stigma by accurate information.

• Journal of the East Asian Society of Dietary Life
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• v.12 no.6
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• pp.528-535
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• 2002

The main purpose of this research was to investigate the uses of Kwamaegi not only in Kyungbuk area also in Daegu metropolitan city to predict f3r the consuming nationwide. This study was performed to analyze the preference, recognition, frequency of intake by survey research. The results were summarized as follows: Most of subjects(96.6%) knew what Kwamaegi was. The male subjects (97.9%) blew more about Kwamaegi than the females (95.0%) did(p<.05). The reasons why peoples did not eat kwamaegi were 'did not want'(40.6%),'had no chance'(33.7%),'did not know'(24.1%) in order. Males liked Kwamaegi more than females did(p<.01). The reasons why they liked Kwamaegi were because males(42.6%) liked its suitability fur side dish when drinking(33.9%) and female(30.4%) liked its plain taste(p<.001). Among respondents, 48.7% ate 3 to 10 of Kwamaegies at one time. Most subjects recognized Kwamaegi as a healthy food(M=3.22). Males(M=3.40) pointed out to be improved in the advertisement while females(M=3.15) to decrease in fishy smell of Kwamaegi.

• Journal of Korean Medicine for Obesity Research
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• v.8 no.1
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• pp.81-88
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• 2008

Objectives To investigate the relationship between Heart Rate Variability and menopause among obese middle-aged women in Korea. Subjects and Methods Forty middle-aged women (age 49.05 $\pm$ 2.64 years) with BMI > $23kg/m^2$ were recruited by local advertisement. Blood profiles of estrogen, FSH, LH, glucose, total cholesterol, HDL-cholesterol, and triglyceride were measured. Autonomic Nervous System (ANS) was estimated by short-term spectral analysis of heart rate variability (HRV). Visceral adipose tissue (VAT) and subcutaneous adipose tissue (SAT) were accessed using Computerized Tomography (CT), Bioimpedance Analysis (BIA), and anthropometry. To scrutinize the influence of ANS on obesity-related factors, we divided the subjects into pre- and post-menopausal women. Results The total cholesterol, FSH and LH were significantly higher in post-menopausal obese women group. The estradiol and standard deviation of all normal R-R intervals (SDNN), high-frequency components (HF) of the HRV were significantly lower in postmenopausal obese women group (P<0.05). Adipose tissue distribution and blood profiles were not significantly different between two groups. Conclusion Menopause induced a decrease in SDNN and HF values and increase in total cholesterol level in obese women although the VAT itself was not related with ANS in obese women.