References
- 강명수. (2002). 온라인 커뮤니티 특성이 커뮤니티 몰입과 이용의도에 미치는 영향에 관한 연구. 경영저널 3(1),77-98
- 김상현. (1995). 몰입이론적 시각에서 본 기업간 통제 메카니즘. 경영학연구, 24(1), 197-224
- 김선화, 이영선. (2002). 백화점 의류매장의 지각된 서비스 환경이 고객의 내적반응과 외적행동에 미치는 영향. 소비자학 연구, 13(3), 26-288
- 서문식, 서용한, 김유정. (2001). 관계발전 과정에 따른 고객 초구 혜택과 관계지향성간의 관계. 부산상경대 논문집, 72.89-102
- 이성수 (2000). 구매자-판매자 관계몰입의 다차원 모형연구. 고려대학교 대학교 박사학위 논문
- 이호배, 장주영. (2002). 온라인 멤버쉽이 몰입과 일체감의 매개를 통해서 고객 애호도에 미치는 영향. 경영학연구,31(2),787-815
- 한욱상. (1992). 판매원의 성과 환경요인과 이직에 관한 연구. 성균관대학교 대학원 박사학위 논문
- Allen, N. J., & Meyer, J. P. (1990). The measurement and antecedent of affective, continuance and normative commitment to the organization. Journal of Occupational Psychology. 63(1), 1-18 https://doi.org/10.1111/j.2044-8325.1990.tb00506.x
- Anderson, E., & Weitz, B. (1992). The use of pledges to build and sustain commitment in distribution channels. Journal of Marketing Research, 21(Feb), 18-34
- Anderson, J. C., Hakansson, H. & Johnson, J. (1994). Business relationships within a business network context. Journal of Marketing, 58(October), 1-15
- Barbin, B. J., Boles, J. S., & Darden, W. R. (1995). Salesperson stereotypes, consumer emotions and their impact on information processing. Journal of the Academy of Marketing Science, 23(2),94-105 https://doi.org/10.1177/0092070395232002
- Barnes, J. G. (1997). Closeness, strength and satisfaction: examining the nature of relationships between providers of financial services and their retail customers. Psychol-ogy and Marketing, 14(8), 765-790 https://doi.org/10.1002/(SICI)1520-6793(199712)14:8<765::AID-MAR3>3.0.CO;2-C
- Becker, H. S. (1960). Note on the concept of commitment. American Journal of Science, 66, 32-42 https://doi.org/10.1086/222820
- Berg, J. H., & McQuinn, R. D. (1986). Attraction and exchange in continuing and noncontinuing dating relationships. Journal of Personality and Social Psychology, 50(5), 942-952 https://doi.org/10.1037/0022-3514.50.5.942
- Berry, L. (1995). Costorner's motivations for maintaining relationships with service providers. Journal of Retailing, 73(1), 15-37 https://doi.org/10.1016/S0022-4359(97)90013-0
- Bitner, M. J. (1990). Evaluating service encounters: The effect of physical surrounding and employees response. Journal of Marketing, 54(April), 69-82 https://doi.org/10.2307/1251871
- Carlzon. J. (1987). Moments of Truth. N.Y.: Harper & Row
- Cronin, J. J., & Taylor, S. A. (1992). Measuring service quality. Journal of Marketing, 56(July), 55-68
- Crosby, L. A., Evans, K. R., & Cowles, D. (1990). Relationship quality in service selling: AnInterpersonal influence perspective. Journal of Marketing, 54(Jul), 68-81 https://doi.org/10.2307/1251817
- Czepiel, J. A. (1990). Service encounters and service relationship: Implications for research. Journal of Business Research, 20(January), 13-21 https://doi.org/10.1016/0148-2963(90)90038-F
- Doney, P. M., & Cannon, J. P. (1997). An examination of the nature of trust in buyer-seller relationships. Journal of Marketing, 6/(Apr), 35-51
- Dwyer, R. F., Schurr, P. H., & Oh, S. (1987). Developing buyerseller relationships. Journal of Marketing, 51(Apr), 11-27 https://doi.org/10.2307/1251126
- Gruen, T. w., Summers, J. O., & Acito, F. (2000). Relationship marketing activities, commitment and membership behaviors in professional associations. Journal of Marketing, 64, 34-49 https://doi.org/10.1509/jmkg.64.3.34.18030
- Heskett, J. L., Jonse, T. O., Loveman, G. W. E. Jr., & Schlesinger, L. A. (1994). Putting the service - profit chain to work. Harvard Business review, 72, 164-174
- Jin, b., & Hong, b. (2004). Consumer susceptibility to salesperson influence in Korean department stores. Journal of International Consumer Marketing, 17, 33-52 https://doi.org/10.1300/J046v17n01_03
- Kelley, H. H., Berscheid, E., Christensen, A., Harvey, J. H., Huston, T. L., Levinger, G., McClintock, E., Peplau, L. A., & Peterson, D. R. (1983). Analyzing close relationships. In H. H. Kelley, Harvey, J. H., & Huston, T. L. (Eds.), Close relationship (pp. 20-67). NY: W. H. Preeman & Company. 20-67
- Kelly, S. w., & Davis, M. A. (1994). Antecedents to customer expectations for services recovery. Journal of the Academy of Marketing Science, 22(1),52-61 https://doi.org/10.1177/0092070394221005
- Kiesler, c., & Sakumura, J. (1966). A test of a model for commitment. Journal of Personality and Social Psychology, 3, 349-353 https://doi.org/10.1037/h0022943
- Kumar, N., Scheer, L. K., & Steenkamp, J. B. E. M. (1995). The effects of supplier fairness on vulnerable resellers. Journal of Marketing Research, 32(Aug). 348-356 https://doi.org/10.2307/3151986
- MacNeil, I. R. (1980). Contracts: Adjustment of long-term economic relations under classical, Neo classical and relational contract law. Northwestern University Law Review, 72, 854-902
- Mathieu, J. E., & Zajac, D. M. (1990). A review and metaanalysis of the antecedent, correlates and consequences of organizational commitment. Psychological Bulletine, 108(2), 171-194 https://doi.org/10.1037/0033-2909.108.2.171
- Meyer, J. P., Allen, N. J., & Smith, C. A. (1993). Commitment to occupations: extension and test of a three-component conceptualization. Journal of Applied Psychology, 78(4),538-551 https://doi.org/10.1037/0021-9010.78.4.538
- Mittal, B., & Lassar, W. M. (1996). The role of personalization in service encounters. Journal of Retailing, 72(1), 95-109 https://doi.org/10.1016/S0022-4359(96)90007-X
- Moorman, c., Zaltman, G., & Deshpande, R. (1992). Relationships between providers and users of market research: The dynamics of trust within andbetween organizations. Journal of Marketing Research, 29(Aug), 314-329 https://doi.org/10.2307/3172742
- Mueller, C. w., Boyer, E. M., Price, J. L., & Iverson, R. D. (1994). Employee attachment and noncoercive conditions of work: The case of dental hygienist. Work and Occupations, 21(2),179-212 https://doi.org/10.1177/0730888494021002002
- O'Mally, L., & Tynan, C. (2000). Relationship marketing in consumer markets: Rhetoric of reality. Eurpoean Journal of Marketing, 34(7),797-815 https://doi.org/10.1108/03090560010331225
- Ping, R. A. Jr. (1993). The effects of satisfaction and structural constrains on retailer exiting, Voice, loyalty. Opportunism, and neglect. Journal of Retailing, 69(Fall), 320-352 https://doi.org/10.1016/0022-4359(93)90010-G
- Price, L. L., & Arnold, E. J. (1984). The role of interpersonal sources in external search: An information perspective. Advances in Consumer Research, 250-253
- Reichheld, F. F. (1993). Loyalty-based management. Harvard Business Review, 71(March-April),64-73
- Shama, N., & Patterson, P. (2000). Switching costs. Alternative attractiveness and experience as moderators of relationship commitment in professional consumer services. International Journal of Service Industry Management, 11(5), 470-490 https://doi.org/10.1108/09564230010360182
- Smith, J. B., & Barclay; D. W. (1997). The effects of orginizational differences and trust on the effectiveness of selling partner relationships. Journal of Marketing, 61(January), 3-21 https://doi.org/10.2307/1252186
- Taros, S. J., Jermier, J. M., Kolter, J. W., & Sincich, T. (1993). Effectsof continuance, affective and moral com-mitment of the withdrawal process: An evaluation of eight structural equation models. Academy of Management Journal, 36(5), 951-995 https://doi.org/10.2307/256642
- Thibaut, J. w., & Kelley, H. H. (1959). The Social Psychology of Groups. N.Y.: John Wiley & Sons, Inc
- Williams, K. c., & Spiro, R. L. (1985). Communication style in the salesperson- customer dyad. Journal of Marketing Research, 22(Nov), 423-442
- Zeithaml. V. A., Berry, L. L., & Parasurarnan, A. (1996). The behavioral consequences of service quality. Journal of Marketing, 60(April), 31-46