Improving New Product Development Strategy by Integrating Kano Model and QFD

Kano 모델과 QFD 통합을 통한 신제품 개발전략 수립에 관한 연구

  • 조태연 (성균관대학교 일반대학원 산업공학과) ;
  • 윤성필 (성균관대학교 일반대학원 산업공학과)
  • Published : 2006.10.30

Abstract

Kano model offers an effective way to understand customer requirements strategically Thus, the integration of Kano model and QFD can reflect customer requirements more effectively in designing new product. Most of previous studies on the integration have been focused customer attributes, but engineering characteristics are used at the final stage of new product design. It is proposed that how to classify engineering characteristics into Kano's elements and how to use the classified results in new product development process in this thesis. A case example is included to explain the proposed method.

Keywords

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