한국관광식음료학회지:관광식음료경영연구 (Journal of Applied Tourism Food and Beverage Management and Research)
- 제17권1호
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- Pages.125-138
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- 2006
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- 1598-0871(pISSN)
외식산업의 이용 고객 태도와 선호도에 관한 연구
A Study of the Attitude and Preference on Comsumer of Food and Beverage Industry
초록
The purpose of this study are to find out various the significant factors impinging on the attitude of consumer, between attitude of consumer and preference of consumer in the Food and Beverage industry. For these purposes, two hypothesis were established as follows : (1) The reactions of consumer should have a significant effect on the attitude of consumer in the Food and Beverage industry. (2) The attitude of consumer should have a significant effect on the preference of consumer in the Food and Beverage industry. The verification of the proposed hypothesis showed the following results : First, it was found that the consumer's recognition reaction of employees have significant on price and variety of menu. Second, it was found that the consumer's emotion reaction have significant on feeling, taste of food and so on. Third, it was found that the consumer's action reaction have significant on expense.