Korean Journal of Human Ecology (한국생활과학회지)
- Volume 14 Issue 2
- /
- Pages.341-350
- /
- 2005
- /
- 1226-0851(pISSN)
- /
- 2234-3768(eISSN)
Stereotypes of the Poor Drinker Held by University Students
여자대학생이 인지하는 남성의 음주행위에 대한 고정관념 분석
- Park, Kyung-Rhan (Dept. of Family and Consumer Sciences, Inje University) ;
- Yi, Yeong-Sug (Faculty of Human Ecology, Kunsan Nat'l University)
- Published : 2005.04.30
Abstract
The purpose of this research is to identify stereotypes toward the poor drinker held by students. Stereotypes toward the poor drinker were examined at two levels: to assess students' beliefs about the traits of the poor drinker and to categorize the traits into stereotypes. The main results of this study were as follows: 1) Students reported 97 traits associated with the poor drinker. 2) Hierarchical cluster analysis of the trait groupings revealed two high-level clusters: a cluster of 35 positive traits and a cluster of 62 negative traits. Within the positive and negative clusters, 15 middle-level categories, 5 positive categories(a kind patriarch, pure, thrifty and diligent, self-controlled, prudent), and 10 negative categories(isolated, dull, passive, not confidant, unsociable, repressed, unstable, egocentric, naive, childish) were identified. This results suggested that students believed negative stereotypes are more typical than positive ones.