A Study on Eating-out Customer's Behavior of Searching Information: Focused on the Customers of Family Restaurants in Seoul and Kyunggi Province

외식 고객의 정보 탐색 행동에 관한 연구 - 패밀리 레스토랑 이용 고객을 중심으로 -

  • Yom, Jin-Chul (Department of Traditional Korean Cuisine, Baewha Women's College) ;
  • Kyoung, Young-Il (Department of Hotel & Foodservice Culinary, Dong Pusan College) ;
  • Park, Han-Na (Department of Foodservice & Culinary Management, Kyonggi University)
  • 염진철 (배화여자대학 전통조리과) ;
  • 경영일 (동부산대학 호텔외식조리과) ;
  • 박한나 (경기대학교 일반대학원 외식조리관광과)
  • Published : 2005.03.01

Abstract

This study is a research on eating-out customer's behavior of inquiring information through the supporting research on the searching information behavior of the customers who visit family restaurants. The result was deduced that the types of eating-out customer's behavior of searching information were different to age, sex, education, incomes, etc., based on demographic analysis. In addition, this study investigated the satisfaction with information and the information types of eating-out customers with verification.

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