Journal of the Korea Fashion and Costume Design Association (한국의상디자인학회지)
- Volume 7 Issue 2
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- Pages.111-119
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- 2005
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- 1229-7240(pISSN)
Purchase Intention Toward Family-Look Clothing Related to Family Cohesion and Consumer Clothing Value
가족응집성 및 의복가치에 따른 '패밀리룩' 의류제품 구매의도
- Kim Ji-Young (Dept. of Fashion Design, Keukdong College) ;
- Ha Yeon-Chan (Dept. of Business Administration, Far East University)
- Published : 2005.09.01
Abstract
The growth in the amount of selling of family-look clothing was recently observed in an domestic apparel industry. The issue related to the consumers' purchase behavior toward family-look clothing would closely connected with their relationship among family members, especially, the family cohesion. To understand the consumers' purchase behavior toward family-look clothing, the study investigated the relationship with the purchase behavior toward family-look apparel and family cohesion as well as other clothing behavior. Most of the respondents