The Study on Characteristic Quality for banana and the both of Korea and Japan Consumption Condition

바나나의 품질 특성 및 한일 양국의 소비 현황에 관한 연구

The purpose of this study is for researching consumptions of the Korean and Japanese's consumers and qualities on the bananas which rank first in market share of the fruits market. The survey was conducted from the 180 Korean women living in Gangnam and Bundang. It was also compared and analyzed on the basis of data from the Japanese's R company. This analysis was done using SPSS 12.0 Vir. and analyzed according to its purposes. First, the difference between Korea and Japan in terms of bananas intake was studied. Second, consumption situations and types of Korean and Japanese's women were compared and analyzed. Therefore, this is the basic analytic study for finding out Korean consumers' recognitions and purchase behaviors on the bananas compared those of Japan. This will be utilized as useful material to understand the domestic consumers' consumption behaviors of the bananas which are one of the imported agricultural products.