Journal of the Korean Society of Food Culture (한국식생활문화학회지)

Korean Society of Food Culture (한국식생활문화학회)
권호 표지

Family Restaurant Customers' Attitude toward Yield Management Strategies

패밀리 레스토랑의 Yield Management 전략에 대한 고객의 태도

  • Published : 2005.04.30
Download PDF
⟨ Previous Next ⟩

Abstract

This study identified how family restaurant customers' attitude toward yield management strategies, which include reservation, time, menu, and service factors. Generally, yield management explains how price and dining duration maximize the revenue of family restaurants. There are three ways to improve family restaurant yield; improving table turns, upgrading seat occupancy, increasing price per customer. The 45 items of yield management strategies are developed by literature reviews, web sites analysis, and interviews with family restaurant employers. Factor analysis and reliability analysis from present study found out 11 important factors, which represent the study's dependent variables. Regression analysis may be helpful to test whether demographic and socio-economic factors have relationships with family restaurant customers' attitude toward yield management strategies. As a regression result, gender, family size, age in demographic factors and education and occupation in socio-economic factors have relationships with family restaurant customers' attitude toward yield management strategies significantly.

Keywords

References

  1. Journal of Marketing January v.63 Strategic Service Pricing and Yield Management Desiraju;Shugan https://doi.org/10.2307/1252000
  2. Marketing Management Fall v.4 no.2 Hold My Place, Please Harris;Peacock
  3. Perceived Fairness of Yield Management. The Cornell Hotel and Restaurant Administration Quarterly February Kimes
  4. Yield Management for Revenue in Hotel Industry Chung, C.W.
  5. The Cornell Hotel and Restaurant Administration Quarterly v.30 no.1 The Yield-Management Approach to Hotel-Room Pricing Relihan https://doi.org/10.1177/001088048903000113
  6. The Cornell Hotel and Restaurant Administration Quarterly Developting a Restaurant Revenue management Strategy Kimes, Barrash;Alexander
  7. Hotel Tourism Management Research in Sejong University v.8 Yield Management for Revenue Lee, A.J.
  8. Progress in Tourism and hospitality Research v.4 Development of an Activitybased Customer Profitability System for Yield Management Noone;Griffin https://doi.org/10.1002/(SICI)1099-1603(199809)4:3<279::AID-PTH164>3.0.CO;2-8
  9. The Cornell Hotel and Restaurant Administration Quarterly no.June Restaurant Revenue Management Kimes;Chase;Choi;Lee;Ngonzi
  10. Yield Management and the Restaurant Industry. Yield Management-Strategied for the Service Industries Ryan;Ingold(ed.);Beattie(ed.);Yeoman(ed.)
  11. The Cornell Hotel and Restaurant Administration Quarterly no.February Restrant Revenue Management Impementation at Chevys Arrowhead Kimes
  12. The Cornell Hotel and Restaurant Administration Quarterly no.February Perceived Fairness of Demand-based Pricing for Restaurants Kimes;Wirtz
  13. The Korean Academic Society of Culture & Tourism v.6 no.1 The Construction of the Scale for Yield Management in Family Restaurant Park, H.K.;Sohn, D.H.;Park, J.Y.
  14. The Cornell Hotel and Restaurant Administration Quarterly no.June Restaurant Revenue Management Kimes;Chase;Choi;Lee;Ngonzi
  15. The Cornell Hotel and Restaurant Administration Quarterly Perceived Fairness of Demand-based Pricing for Restaurants Kimes;Wirtz
  16. Hotel Practicing Research Sheraton Wailker Hill Hotel & Towers Seoul
  17. Food Service Management Sohn, D.H.;Chun, H.J.;Ji, S.
  18. Korean J. Food Culture v.17 no.5 Family restaurant patrons' attitude toward nutrition & healthy menus Kim, T.H.
  19. 베니건스 홈페이지
  20. 프라이데이스 홈페이지
  21. outback 홈페이지
  22. sizzler 홈페이지
  23. 빕스 홈페이지
  24. Marketing Research Method Yoe, W.S.
  25. Statistical Analysis with SPSSWlN Chung, C.Y.;Choi, E.G.
  26. Analysis Structual Equation Modeling Kim, K.S.
  27. Telematics and Informatics v.20 Electronic Newspaper and Its Adopters: Examining the Factors Influencing the Adoption of Electronic Newspaper in Taiwan Li https://doi.org/10.1016/S0736-5853(02)00002-3
  28. Restrant Revenue Management - Impementation at Chevys Arrowhead.The Cornell Hotel and Restaurant Administration Quarterly Kimes
  29. Implementing Restaurant Revenue Management. The Cornell Hotel and Restaurant Administration Quarterly Kimes
  30. Korean J. Food Culture v.19 no.1 Determinants of food away from home and consumption patterns Park, Y.S.;Chung, Y.S.
  31. Korean J. Food Culture v.19 no.5 A study on the relationship marketing of family restaurant toward customers' satisfaction, switching behavior and store loyalty Kim, Y.K.;Choi, Y.J.