Preference Test of Green Tea Drinks in the Selected Region al area of America

미주지역 현지인을 대상으로 녹차음료에 대한 기호도 조사

  • Published : 2004.12.01

Abstract

This study was to investigate the preference test of green tea drinks against Americans lived in New York, Atlanta, Chicago and Sanfrancisco area. $40.8\%$ of the respondents had high preference on packaging. The design($33.3\%$) and color($40.5\%$) of green tea packaging was ranted in ${\lceil}$excellent${\rfl}$. However, the odor and flavor of green tea showed low preference. $60.6\%$ of the respondents and $70.3\%$ teenage had high preference in overall acceptability of green tea. On the basis of this result, green tea could be developed far the exyort product in USA.

본 연구는 미국 현지인을 대상으로 우리 나라의 녹차음료에 대한 기호도 조사를 실시하였으며 조사대상자의 성별 및 연령분포는 남자 $46.6\%$, 여자 $53.4\%$, 10대 $21\%$, 20대 $45\%$, 30대 $14\%$, 40대 $8\%$, 50대 $12\%$이었다. 녹차음료의 포장상태는 전체 응답자 중 $85.7\%$가 만족하고 있었으며, 포장디자인은 $78.8\%$, 인쇄정도는 $84\%$가 만족하고 있었다. 하지만, 냄새와 향의 경우 $57.1\%$$58.1\%$로 다른 항목에 비해 기호도가 상대적을 낮았다. 녹차음료에 대한 종합적인 기호도는 $60.6\%$가 만족하고 있었지만, 10대의 경우 $70.3\%$가 만족한다고 하였다. 녹차음료의 향미를 외국인의 취향에 맞게 개선한다면 녹차음료의 해외 수출가능성이 높아질 것으로 사료된다.

Keywords

References

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