인터넷산업의 유료화를 통한 수익 창출 요인에 관한 실증적 연구

An Empirical Study on Revenue Creation Factor in Internet Industry

  • 발행 : 2004.12.01

초록

The purpose of this paper is to examine the empirical analysis for charging factors and the evaluation models of internet site. Thus this is to analyze the revenue creation factors affecting the customer satisfaction of tourism information sites in the Internet. Based on the regression model applied to a customer survey, this study shows that among the characteristics of the site, technical factor and community factor have the most significant effect on charging factor and customer satisfaction.

키워드

참고문헌

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