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An Empirical Study on Revenue Creation Factor in Internet Industry  

Lee Dong-Cheol (Department of MIS, Cheju National University)
Kim Min-Cheol (Department of MIS, Cheju National University)
Kang Gil-Bong (CDnara CEO)
Publication Information
Journal of Korean Society of Industrial and Systems Engineering / v.27, no.4, 2004 , pp. 105-109 More about this Journal
Abstract
The purpose of this paper is to examine the empirical analysis for charging factors and the evaluation models of internet site. Thus this is to analyze the revenue creation factors affecting the customer satisfaction of tourism information sites in the Internet. Based on the regression model applied to a customer survey, this study shows that among the characteristics of the site, technical factor and community factor have the most significant effect on charging factor and customer satisfaction.
Keywords
Internet; charging factor; revenue; customer satisfaction;
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