Asia pacific journal of information systems

The Korea Society of Management Information Systems (한국경영정보학회)
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NAMA: A Context-Aware Multi-Agent Based Web Service Approach to Proactive Need Identification for Personalized Reminder System

NAMA: 개인화된 상기 시스템 구축에서의 선응적인 욕구 파악을 위한 상황인지가 가능한 다중 에이전트 웹서비스 접근법

  • 권오병 (경희대학교 국제경영학부) ;
  • 김민용 (경희대학교 국제경영학부) ;
  • 최성철 (한동대학교 경영경제학부) ;
  • 박규로 (한동대학교 전산전자공학부)
  • Published : 2004.09.30
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Abstract

Developing a personalized system on a user's behalf which is working around the Internet-based marketplace is one of the challenging issues in intelligent e-business, especially mobile commenrce. It has been highly recommended that such a mobile personalized system has to perceive the user's needs a priori by tracking user's current context such as location with activity and then to identify the current needs dynamically and proactively. Automatically and unobtrusively getting user's context is an inevitable feature for the development of autonomous mobile commenrce. However, personalization methodologies and their feasible architectures for context-aware mobile commerce have been so far very rare. Hence, this paper aims to propose a context-aware mobile commerce development methodology by applying agent and semantic web technologies for personalized reminder system, which is one of the mobile commerce support system. We revisited associationism to understand a buyer's need identification process and adopt the process as 'purchase based on association' to implement a personalized reminder system. Based on this approach, we have showed how the agent-based semantic web service system can be used to realize need-aware reminder system. NAMA(Need-Aware Multi-Agent), a prototype system, has been implemented to show the feasibility of the methodology and framework under mobile setting proposed in this paper. NAMA embeds bluetooth-based location tracking module and identify what a user is currently looking at through her/his mobile device such as PDA. Based on these capabilities, NAMA considers the context, user profile with preferences, and information about currently available services, to aware user's current needs and then link her/him to a set of services, which are implemented as web services.

Keywords

References

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