Journal of Korean Society of Industrial and Systems Engineering (산업경영시스템학회지)

Society of Korea Industrial and System Engineering (한국산업경영시스템학회)
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Analysis of Evaluation Criteria for Clothing Purchase Using AVATAR on the Internet

인터넷에서 아바타를 이용한 의류구매 평가기준 분석 -실제의류구매에 대한 실증비교를 통해-

  • Published : 2004.09.01
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Abstract

Recently, Avatar business has in favor on the internet and lots of profit has been increasing. In this study, we apply evaluation criteria for clothing purchase to Avatar, and try to find out the differences of the evaluation criteria by the age and sex. There are many forms in the evaluation factors for purchasing clothes of Avatar by categorizing into five primary factors with statistical tool among them. At this point, future research should use these results for the area of the customer management and marketing in Avatar business on the internet.

Keywords

References

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