Abstract
To suggest a more efficient way of delivering information for process control under computerized environment, population stereotypes of colors were tested with 57 Korean subjects. The subjects were asked to associate 11 colors salient at electronic video displays with 55 pairs of adjectives that might be used when they explain the current state of process. The levels of association were evaluated with semantic differential methods by 7 point scales. Based on the multivariate analyses, the 55 pairs of adjectives were grouped into three distinct dimensions. The emotional maps of the 11 colors with respect to each dimension were presented. The Quantitative relationships between the colors and subjective impressions were also calculated by quantification theory I. On the basis of these color associations, it was suggested a general guideline for color coding when delivering process information
