Asia pacific journal of information systems

The Korea Society of Management Information Systems (한국경영정보학회)
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Effects of Informational Technological Characteristics of Internet Shopping Mall on User's Visiting and Buying Frequency

인터넷 쇼핑몰의 정보기술적 특성이 사용자의 방문 및 이용 빈도에 미치는 영향

  • 서창교 (경북대학교 경영학부) ;
  • 김지연 (경북대학교 전산교육센터) ;
  • 이형석 (경북대학교 대학원 경영학과)
  • Published : 2003.09.30
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Abstract

The technology acceptance model(TAM) has been widely studied in IS research in order to gain a better understanding of the adoption and use of information systems. Based on the TAM, we explored acceptance of internet shopping mall. 261 questionaries were collected and analyzed. The results of this study showed that the internet shopping mall characteristics such as information quality, system design quality, and communication are important factors in affecting user's visiting and buying frequency at the internet shopping mall. Therefore, the internet shopping mall providers should make the product's information more informative and design shopping mall sites more effectively and interactively.

Keywords

References

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